We bring overseas brands to shoppers in mainland China.
Linyi Hengtai Trading helps small and mid-sized brands enter China one step at a time. We check what the rules allow, launch through cross-border e-commerce, and move to regular import and retail once the sales are there.
- From
- Your brand, wherever it's made
- To
- Shoppers in mainland China
- Via
- Linyi Hengtai Trading Co., Ltd.
- Route
- Compliance check, cross-border launch, regular import
- Trademark
- Filed in your company's name
How we work
Three stages. You decide at each one whether to go further.
Check
We review your formula, labels and trademarks against Chinese rules, ingredient by ingredient. You get a clear answer on what can be sold, and through which channel.
Launch
We open an authorized store on Tmall Global, JD Worldwide or Douyin. Through cross-border e-commerce, most products can sell as they are, without reformulation or Chinese product registration.
Grow
When sales show real demand, we move to regular import: Chinese labels, customs clearance and inspection, then shops and mainstream online channels.
What we handle
- Regulatory check
- An ingredient-by-ingredient review against Chinese food and cosmetics rules, before anything ships.
- Cross-border e-commerce
- Authorized stores on Tmall Global, JD Worldwide and Douyin, with bonded-warehouse or direct-mail delivery.
- Regular import
- Chinese labeling, importer filing, customs clearance and inspection, when volumes justify it.
- Trademark protection
- Filing in China in your company's name through trusted local agencies, and watching for counterfeits and unauthorized sellers.
- Marketing in China
- Content on Xiaohongshu and Douyin that tells your story within Chinese advertising rules.
Brands we're looking for
Distinctive products that aren't sold in China yet, from brands that want to build there for the long term.
- Health and wellness
- Functional food and drinks
- Beauty and personal care
- Mother and baby
- Pet care
What you can expect from us
Your trademark stays yours
We file it in your company's name, never ours.
Straight answers on the rules
We tell you early what can and can't be sold in China, and how.
A few brands at a time
We take on a small number of brands, so each one gets real attention.
Clear numbers
Monthly sales and stock reports, shared openly.
Tell us about your brand
Send us your product range, where you sell today, and what you'd like to achieve in China.
info@hengtaibrands.comMichael Bai, General Manager, handles brand partnerships. View his LinkedIn profile
Where we are
We are headquartered in Linyi, Shandong, a city known across China for its wholesale markets and logistics network, with an office in Wuhan, Hubei. From here we deliver quickly to customers anywhere in the country.
Linyi Hengtai Trading Co., Ltd.Room 1118, 21F, Building 1, Tianhe Industrial Park
Baishabu Town, Yihe New District
Linyi, Shandong, China临沂市衡泰贸易有限公司
山东省临沂市沂河新区白沙埠镇
汤河路与茶山七路交汇处东北
天河产业园1号楼21层1118